Booth Information for the
2006 Swallows Day Mercado

The 2006 Swallows' Day Parade & Mercado will take place on Saturday, March 25 from 8:00am to 5:00pm (Parade is from 11:00 to 1:30pm). All booths must be set up before 8:00am and remain setup until 5:00 pm. This is a rain or shine event, which simply means that this event will not be rescheduled.

1. All booth applicants must submit the following to the San Juan Capistrano Fiesta Association (referred to as S.J.C.F.A. in this document).

1.1 An S.J.C.F.A. Booth application (form below) and a check made payable to the S.J.C.F.A.

1.2 A City of San Juan Capistrano Business License Application and a check made payable to the San Juan Capistrano Fiesta Association for $5.00

1.2.1 Currently licensed San Juan Capistrano business and nonprofit groups are exempt from the $5.00 fee, however, the form must still be completed indicating so, and returned to the S.J.C.F.A.

1.3 You are responsible for your own clean up, including trash removal and providing trash bins at your booth. Prior to 5:00pm an inspection will be made. If your area is not clean, you will be subject to a $50.00 cleanup fee. After your area has been inspected and approved, your clean up deposit will be returned to you by mail in the form of an S.J.C.F.A. check.

2. Applicants wishing to sell food (hot or cold, snacks or beverages) must also contact Orange County Health Department for their food handling rules. The Health Department has advised us that all food booths WILL be inspected and the health rules will be strictly enforced. All food booths MUST obtain and display a separate handling permit from the Orange County Health Department. There are different regulations for commercial and nonprofit operators.

2.1 For food permit information and application contact:

San Juan Capistrano Fiesta Association
Attention: Chris Jones
Post Office Box 532
San Juan Capistrano, CA 92693
(714) 878-3592

2.2 Nonprofit organizations must be prepared to provide official, legal documentation.

3. Rules and/or restrictions pertaining to booth operation and merchandise are as follows:

3.1 All booth operators must operate from a stationary location. Moving vendors will not be permitted and will be escorted from the Mercado area by the Orange County Sheriff..

3.2 The City of San Juan Capistrano prohibits the use and/or consumption of any alcoholic beverage on any city street or in public areas.

3.3 All booth operators must display both their BOOTH PERMIT and CITY LICENSE in their booth on parade day or be subject to a fine and/or closure..

3.4 A current, valid California Board of Equalization "Sellers Permit" is required for all vendors (Nonprofit included) and sales tax is to be collected as required by state law. For permit information and application contact:

State of California - Board of Equalization
23141 Moulton Parkway - Suite 100
P.O. Box 30890
Laguna Hills, Ca. 92654-0890
(949) 770-2157 Ext. 324

3.5 Due to the large number of horses in San Juan Capistrano on Parade Day, it is necessary for all of us to take extreme care to not "SPOOK" them. Balloons (of any kind), streamers, silly string, poppers or other floating objects are not to be displayed, sold or carried. Any violation could result in injury to the horse, the rider or a spectator and will not be tolerated.

3.6 No items may be displayed or sold which imply an official endorsement by the S.J.C.F.A. specifically prohibited are:

The San Juan Capistrano Fiesta Association name and/or logo
The name "Fiesta de las Golondrinas"
The name "Fiesta Association"

4. Deadline for all applications and fees is Wednesday, March 1 ,2006. Applications postmarked after the date will be returned.

Return to:

P. O. Box 532
San Juan Capistrano, Ca. 92693

5. Permits and licenses will be returned by mail.

6. San Juan Capistrano Fiesta Association does not supply any canopies, tables, or chairs unless prior arrangements are made and additional costs are negotiated.

7. Booth space is 10' x 10'

8. Clean up deposit is returned by mail after the event. You have a choice of using your clean up deposit to reserve your spot for the following year or to have it returned.

San Juan Capistrano Fiesta Association
Year 2006 Swallows' Day Mercado - Booth Application

The 2005 Swallows' Day Parade & Mercado was San Juan Capistrano's largest and most successful ever! This year should be even better. We have expanded, allowing more space, more participants and more fun! The Mercado will be open March 25, 2006 (Parade Day) from 8:00 am - 5:00 pm with set up as early as 6:00 am. Booths Must be SETUP and ready for business by 8:00 am, and REMAIN setup until 5:00 pm.

The Swallows' Day Parade & Mercado are family oriented events. All items (including content) displayed / or offered for sale are subject to review by the San Juan Capistrano Fiesta Association (S.J.C.F.A.). Objectionable materials (including content) including the sale of Silly String and/or Poppers are excluded for sale. Items containing the official S.J.C.F.A. LOGO, THE WORDING "Fiesta de las Golondrinas" and/or "San Juan Capistrano Fiesta Association" may be displayed or offered for sale only with the prior approval of the S.J.C.F.A. Board of Directors. Parade Day exceptions will not be considered.

Fees ( Payable to: San Juan Capistrano Fiesta Association)

Non-Profit Organization (Proof required)


Commercial (Business or individual)



$ 10.00

Clean up Deposit

$ 50.00
Fee (Payable to: San Juan Capistrano Fiesta Association)

Business License (One Day)

$ 5.00

This BOOTH application & fees, for the Swallows' Day Mercado MUST be RETURNED BY March 1, 2006 (Booth spaces are assigned on a first -come, first-served basis)
(Booth spaces are assigned on a first -come, first-served basis)


Mail completed application and check to the following address or submit it electronically by clicking the SUBMIT button at the end of the form:

The San Juan Capistano Fiesta Association
P.O. Box 532
San Juan Capistrano, CA 92693

Company/Organization Name:
Alternate Phone:
Type of Booth Requested:
Description of
Product or Service
Number of Booths:
X 125.00
X 150.00
+ 50.00 deposit

X 10.00

Amps Required?:
Clean Up Deposit
Business License (One-Day) Fee
Total Fee Payable to San Juan Fiesta Association (enclosed):
your email
I have read and agree to all of the above described conditions and restrictions. I understand that non-compliance with and of the above constitute grounds for removal of my booth before or during the event and may result in additional fees or fines.



For further information, please call Kathy Hooper (8am-8pm) at (949) 370-7328 or
E- Mail

Please reference Mercado



Photo Credits: Richard Clinton
Official Photographer of the Swallows Day Parade

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